Charge pricing for independent/private stations and operators share a low price per kilowatt standard versus gallon-of-gas pricing and strategy. Convenience has a different meaning for current EV owners with their own home/office slow charging. They look for reasons and reassurances to stop and charge. Can they book a slot or see availability and estimated wait + charge times for their location via mobile app?

I base this purely on my work with revenue modeling and strategy for a universal charger station startup. One nozzle-type capable of charging anything - Tesla, Chevy, Nissan, etc - at a Level 3-4+.

The framing questions in 2017-2018: What would any given EV owner pay to 1) have a fast (<30 min) charge to a substantial range/capacity and 2) have amenities and dining/entertainment/retail options? Would they care to pay less for slower? Could a subscription model work for a set # of monthly charges?

Post-pandemic and with technology advancements, the focus shifts to speed, scheduling/booking, and overall experience - with charging time and turnover as the primary drivers. Green energy certifications for electricity sources will be differentiators as the decade unfolds and choice/options expand. And what happens when off-grid stations can drive their long-term electricity costs to new lows?

Love that you owned the pushback and converted it to more charge pricing dialogue.